HERMES x COLETTE: “J’aime Mon Carre” Scarf Collection

Posted by admin on September 28, 2010

HermesColette11 475x316 HERMES x COLETTE: Jaime Mon Carre Scarf Collection

Screen shot 2010 09 28 at 5.30.26 PM1 475x472 HERMES x COLETTE: Jaime Mon Carre Scarf Collection

I’m completely obsessed with silk scarves and wear one any chance I get, all different ways and for all different occasions, so I was super stoked when I discovered that two of my favourite Parisian retailers Hermes & Colette joined forces on a scarf collection titled “J’aime Mon Carre“. I love my scarf. I truly love my scarves, so if theres one scarf I must have in my collection, it’s one of these.

The collection released yesterday, September 27th until October 16th, 2010 available at Colette.fr.

The idea behind this project was created from the mind of Hermès’ “artistic director of silk”, Bali Barret, to document the phenomenon of the traditional silk square of which the Hermes scarf is famous for. British photgrapher Matt Irwin travelled to 4 capitals to create a fanzine with art director, Dean Langley and stylist, Francesca Burns around 4 girls and their lives and loves – friends, lovers, places and their scarves.

www.jaimemoncarre.com is a super cute website which launched simultaneously with the release of the first “J’aime Mon Carre” which highlights the adventures of the girls with photos, films from each city and most importantly “how to” tie your scarf”, with special Hermes knotting cards and a full listing of Hermes events and a link to the Hermes Facebook page.

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